About Social EQ

APCO and The Huffington Post have developed a groundbreaking new model to assess the effectiveness of a company's social media efforts. Learn about our Model

Research Books

Groundbreaking Research

“With Social EQ, we now have concrete data on the tactics, channels and practices that companies should leverage when building their social media investment strategies.”Evan Kraus, senior vice president and director of APCO Online®

Social EQ Rankings

APCO and The Huffington Post asked Social Informants to rate each of Fortune's Top 40 "Most Admired" companies against the six factors of social media success. More


News and Resources


Members of APCO’s Chicago office celebrate the Chicago Blackhawks' “hat trick” –...


We hosted a fascinating discussion on the future of digital health with our ATDi...


APCO's team in Chicago recently won a Public Relations Society of America (PRSA)...

Our global online consultancy creates sophisticated, results-oriented online campaigns to shape the real-world environment in which our clients operate; improving their bottom line and enhancing their reputation. More

Our global opinion research consultancy deploys a full suite of sophisticated qualitative and quantitative research methodologies geared toward producing actionable outcomes for our clients. More

A leading social news and opinion site, The Huffington Post is a top destination for news, blogs and original content, attracting more than 23 million unique visitors per month. More